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MG Motors has announced that it will be introducing a brand-new e-commerce platform this Ramadan to help enhance its Middle East customers' purchasing experience. Accessible via the brand’s distributor’s websites, the new e-commerce platform will allow customers to select vehicles from their local distributors' stock, reserve vehicles, conduct online payments, and schedule home delivery of cars. Additionally, customers will also be able to book home test drives.
Tom Lee, Managing Director of MG Motor Middle East, said: "The automotive industry has seen a major shift in recent months and years, with buyers’ behavior and the window shopping and physical purchase of vehicles in showrooms moving to a more virtual one. According to a recent independent study across the GCC*, 6 out of 10 customers are now willing to purchase vehicles online. With the launch of our new e-commerce platform, we will be able to serve our customers from the comfort of their homes more effectively."
To enhance the virtual shopping experience, in the second phase, the website will offer a special all-around visual experience of the cars, including a full 360-degree display of the interior and exterior of any available vehicle. There will also be walkaround videos, with MG sales consultants introducing the cars. This video will highlight features, functions, competitor comparisons, and current sales offers, with all content available in a multi-language format.
Purchasing a new MG can be done by making a small down payment via the payment gateway. Customers can make payments using credit cards, debit cards, or even Samsung Pay. Once a deposit is placed on the desired car, the Customer Relationship Management from the showroom will contact the customer for all car delivery formalities.