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The emergence of Mazda 3 Sedan has added a bit of color and spice to the boring economy compact sedan market. Let's face it, it's either a price war or a resigned reliance on models that have earned their reliability credentials over a period of years. While Korean models like Hyundai and Kia have dented the market with penetrative pricing and stylish looks, Mazda has largely been ignored, thanks to minimal product evolution and boring marketing. Until now. Mazda has launched a very stylish compact, yet is it really what buyers want?