New Premium Customer Card from RTA, what are its benefits?

The Roads and Transport Authority (RTA) in Dubai just rolled out something special - the Premium Customer Card, designed for their top-notch and “distinguished”  corporate and individual clients. They're sending it straight to customers' smartphones via text messages. When you visit RTA’s service spots, just flash this digital card for a range of perks. The first batch saw 40,000 customers getting their hands on it, and more are on the way.

Now, what's in it for you? With the Premium Customer Card, you get Fast Track access, speedy responses via the Call Centre, exclusive vehicle checks and registration, and a VIP pass to all kinds of RTA events.

The beneficiaries of the Premium Customer Card are customers who usually take part in RTA’s events and surveys, And if you're the visionary behind groundbreaking ideas that fuel RTA's growth, this card's for you.

Behind the scenes, they've dug into demographics and behaviors to understand exactly what customers want from RTA’s services. It's a custom-tailored experience, not a one-size-fits-all deal. It's about delivering exactly what you need, the way you want it. That's the name of the game.