From Iconic Sports Cars to Hyper-SUVs: The Lotus Eletre Arrives in Style

Adamas Motor Group, the distinguished Retail Partner of Lotus Cars in the UAE, is ecstatic to unveil the revolutionary Lotus Eletre hyper-SUV amidst an exclusive gathering in the dynamic city of Dubai.

This new Lotus Eletre emerges as the pioneer in a fresh lineage of purely electric lifestyle vehicles, a milestone in the storied annals of the iconic British manufacturer. Tailored for a budding generation of Lotus aficionados, it stands as a testament to the brand's unwavering dedication to innovation, performance, and eco-conscious motoring.

"Lotus Eletre represents the new brand identity by utilizing 75 years of sports car design and engineering and evolving them into a desirable all-new lifestyle vehicle.The Eletre is a technological leader in its class with fully autonomous capabilities built in as standard. Furthermore, the Hyper-SUV boasts a long list of innovative and patented technologies that have never been seen in the automotive world. The Eletre drives just like a Lotus would, it is built For The Drivers."

Dan Balmer, Regional Director, Asia Pacific & Middle East, Group Lotus

"Adamas Motor Group and Lotus Cars have always been united in our relentless pursuit of automotive excellence, and tonight we are extremely proud to host the inaugural launch of the world’s first pure electric Hyper-SUV in our home market of the UAE. The new Eletre features a unique blend of technology, performance and sustainability, which are perfectly aligned with the UAE’s status as a hub for cutting edge automotive innovation. We are confident that its exceptional attributes, coupled with our best-in-class customer service, will resonate deeply with our discerning customers and look forward to seeing the car on the UAE roads next year."

Karl Hamer, Chairman & CEO, Adamas Motor Group

The Lotus Eletre vaults into uncharted territories within the realm of all-electric and hyper SUVs, adorned with an array of extraordinary and profoundly innovative features. It defies the conventional bounds of electric mobility, offering a staggering range of up to 600 kilometers and a blistering acceleration, hurtling from 0 to 100 km/h in a breath-snatching sub-three seconds.

Its handling, a symphony composed by the maestros at Lotus, bequeaths a driving experience akin to a bona fide sports car—instilling confidence while affording the practicality of an SUV. The Eletre's cockpit, an ode to futurism, is swathed in opulent materials, housing a constellation of cutting-edge features like the Lotus Hyper OS infotainment system, immersive KEF Premium Audio, and an arsenal of advanced driver-assistance technologies.

The new Lotus Eletre beckons from the stables of Lotus Cars UAE, under the support of Adamas Motor Group, with prices starting at AED 480,000. Initial deliveries are slated for the second quarter of 2024, a momentous date for enthusiasts eagerly awaiting this automotive marvel.